Uit het onderzoek dat we voor de 1% Club deden, blijkt dat de Nederlander helderheid wil als het gaat om donaties aan goede doelen. Hierbij (in het Engels) een bijdrage van Arjan.
I don’t know how old you are, but I’m old enough to vividly remember how 7up launched a huge campaign in the 90s with the slogan “It’s cool to be clear”. This Fido Dido wisdom still holds today, and is actually a great guideline for charity organisations. Let me explain this. Working for a research company, Ruigrok | NetPanel, we were asked by 1%CLUB to find out what Dutch people think of and know about the subject of development cooperation (‘ontwikkelingsssamenwerking’ as we call it) between our country and other countries.
About 40% of the Dutch public think that helping the developing countries actually (more…)
